We create jewelery from sketch to finished piece

Home is where the heart lives

Welcome to our oasis, our jungle in the heart of Gothenburg. When you come to us, we want to take you on a safari in the world of jewelry. You are welcomed into a lovely and modern environment filled with greenery, life and inspiration. In our studio, we create all the jewelry - from sketch to finished creation. We have deliberately chosen to place our studio near Slottsskogen, which is one of Gothenburg's largest, oldest and most popular parks. The combination of Linnéstaden's urban environment and Slottsskogen's nature and vegetation provides constant inspiration for us, and is something we have taken into account in our interior design. Our interior design is unique in its kind with natural soft colors that reflect precious metals and precious stones, natural materials in wood and green soft vegetation. Our harmonious interior gives you the feeling we want to convey – vibrant, playful, pleasant and exclusive. The interior design environment invites you to a personal living meeting and our idea is to welcome you into our magical, exclusive and rustic environment on every visit.

Jalal Safari is the founder of Safari. He is a designer, certified goldsmith, diamond grader and jewelry author. His journey in jewellery design is highly personal and at each new stage of his life, the inspiration behind his work has changed: "I want to reflect the new influences life has given me and find new ways to realize the ideas and fascinations I have gained since my jewellery journey began."

As a young man, he wanted to further develop his good ability to design and create and has trained in several different countries to broaden his profession. In his design, he is inspired a lot by nature and has since childhood drawn and created works of art based on nature, and wants to describe his design as playful and with a very personal feeling. "Our jewellery creations are an alchemy of man's artistic craftsmanship and craftsmanship, combined with nature's beautiful and raw creations".

Jalal sees jewellery as a miniature work of art and combines his sense of design with his profession as a craftsman in a unique way.

"When I create, I try to implement my expressions and emotions in the jewelry in a playful way. I'm creating a product that people can carry for the rest of their lives and bond with for generations." Jalal today travels all over the world to find extraordinary crackling stones and inspiring people and crafts. "Jewels are pure beauty. The details must be playful, like a beautiful flower with a mixture of gold, textures and colors captured by precious stones. With the right piece of jewelry, I can enhance the wearer's personality and character." He chooses with the highest accuracy the material he will work with and carefully picks out the stones he brings home to his production in Sweden.